4 Steps to Keeping Your Design From Turning Into a Disappointing Product
There are lots of ways to define a “disappointing product.” But there are few things more frustrating than a product that breaks or wears out sooner than you expect. From the consumer’s perspective, the purchase begins to feel like a trick.
This is an important fact for product designers to keep in mind. The right material makes or breaks customer satisfaction of a product, regardless of how innovative or interesting the design appears on paper. Identifying materials that can withstand erosion or demonstrate high-tensile strength is important because performance is an integral part of the customer experience.
The Problem With Disposable Design
All of our homes contain at least a few disappointing products. So clearly, they manage to grab people’s attention and motivate a purchase. But very few of these products or the brands that push them manage to sell disappointing products on a sustainable basis.
Success in sales is all about repeat business. But when consumers buy products that fall short of expectations, they have a powerful incentive to seek out a competitor the next time. A hefty marketing budget might lead to a spike in sales, but once again, consumers will be disappointed with the product itself. Eventually, no amount of advertising can overcome the negative image the product or brand has earned for itself.
The good news is that the opposite scenario is just as true. When consumers find products that are truly innovative and built to last, they’re eager to buy another, give a gift, or tell a friend. Products that blend creativity with quality stand out in saturated markets filled with copycat designs. Consumers are curious to try it the first time and eager to come back for more.
How to Avoid a Disappointing Product
No designer sets out to create something that’s boring and broken. But the demands of budgets and schedules mean that not every idea on the drawing board is a perfect one. To keep these designs out of production, use these steps to ensure your products perform as well as the consumer expects:
Define what perfect performance means. Most products look great right out of the box. But once they’re put to use, they start to fade, wear, tear, bend, break, and more. Designers must focus on the long-term impression a product makes, not just the first one. Defining goals for the longevity and durability of a product keeps performance top of mind during the design process.
At PopFoam, we work hard to ensure that our innovative injection-molded EVA foam is used to turn great designs into great products. When a design has rigorous demands for aesthetics, performance, and production, our patented foam product excels. The next time you’re dreaming up a big idea, don’t settle for materials that will just work. Insist on materials that will excite.
Have you read our whitepaper, “The Insider’s Guide to Taking Your Design From Ingenious Idea to High-Quality Product”? Download your free copy today.