In the early days of my career, critics often challenged the need for designers, assuming we added little or no value to the production process. I’d often hear things like, “Prove to me that the money I spend on design will result in more profits.” Today, that mindset sounds absurd. Consumers are more sophisticated than […] Read more >>
  • June 28, 2018
  • | by Victor Lazzaro
              As a designer, I dream of creating products so distinctive and appealing that they visually “pop” against the competition. Such product designs solve real-world problems and achieve widespread success. And it’s not just about the look — it’s about the feel and the physical properties, too. PopFoam is […] Read more >>
  • May 13, 2018
  • | by Victor Lazzaro
Most designers are fully aware of the important role that material plays in their design, but many overlook the need for — or the potential of — using multiple materials when a design is particularly complex. Bringing in another material can complement a design’s primary ingredient. Designing products with injection molded foam offers an easy […] Read more >>
  • April 12, 2018
  • | by Victor Lazzaro
Oftentimes, finding the right material for your new innovative product can feel like half the battle. It’s difficult to know ahead of time how a specific material will perform in certain applications, especially if you’ve never worked with it before. To make things even more difficult, most designers are working within constraints created by a […] Read more >>
  • March 01, 2018
  • | by Victor Lazzaro
First and foremost, designers think of foam as a functional material. It’s used to fill upholstery, insulate roofs, and package products. But it’s a mistake to think of foam only from this functional perspective. These products, like upholstery or packaging, all utilize open-cell foam — a material sought after because of its disposable nature. Designers […] Read more >>
  • February 22, 2018
  • | by Troy Lewis
      Interested in launching your first proof of concept? Check out the article below on how Popfoam is mentioned as a game changer in product development through our injection molded EVA Foam featured on While the figures on new product failures vary, there’s one thread that connects them: The majority of new […] Read more >>
  • February 10, 2018
  • | by admin
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