How To Launch Your First Proof Of Concept
Interested in launching your first proof of concept? Check out the article below on how Popfoam is mentioned as a game changer in product development through our injection molded EVA Foam featured on Forbes.com.
While the figures on new product failures vary, there’s one thread that connects them: The majority of new products fail. And, that includes those designed by major brands.
Harvard Business School professor Clayton Christensen reported that 30,000 new consumer products are launched each year — and 95% fail. Even brands like Apple, Ford, and Pepsi have had some dismal product failures that were clear setbacks, despite having so many other highly successful product launches.Read the full article