How To Launch Your First Proof Of Concept
Interested in launching your first proof of concept? Check out the article below on how Popfoam is mentioned as a game changer in product development through our injection molded EVA Foam featured on Forbes.com.
While the figures on new product failures vary, there’s one thread that connects them: The majority of new products fail. And, that includes those designed by major brands.
Harvard Business School professor Clayton Christensen reported that 30,000 new consumer products are launched each year — and 95% fail. Even brands like Apple, Ford, and Pepsi have had some dismal product failures that were clear setbacks, despite having so many other highly successful product launches.Read the full article
You’ve Come to the Right Place If... ...You are ...