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While the figures on new product failures vary, one thread connects them: The majority of new products fail, including those designed by major brands.
Harvard Business School professor Clayton Christensen reported that 30,000 new consumer products are launched each year — and 95% fail. Even brands like Apple, Ford, and Pepsi have had some dismal product failures that were clear setbacks, despite having so many other highly successful product launches. Read the full article here.
